Unique Selling Points (USPs)
Unique Selling Points or USPs are the elements which differentiate a company from another and therefore make it stand out from other businesses. On SpotMi a company or an organization is using their Unique Selling Points in diversity and inclusion to promote, monitor and measure their ability, experience and values based on diversity search criteria’s such as Language, LGBTQ, Disability and service to Parents.
The languages displayed for a specific company/organization are reflecting the current language skills in the company/organization.
By displaying these current language skills, the company/organization is promoting their ability to do business and provide service in other languages than the official language of the country. Customers with a specific language need hence know what companies/organizations to approach. Note! This isn't what language skills a company wish to have, but the one they currently have.
There's also a language called 'Easy Swedish'. This is reflecting a company value, rather than a language skill. Any customer who is impacted or who finds this value important, can thereby use this search criteria when looking for or deciding what company/organization to do business with.
The 'LGBTQ'-values displayed for a specific company/organization are reflecting the knowledge/skill level of their staff, the company values and their dedication to equal treatment.
By displaying these 'LBGTQ'-values, the company/organization is promoting their ability and commitment to do business and provide service to persons in the LGBTQ community. Any customer who is impacted or who find these values important, can thereby use these search criteria's when looking for or deciding what company/organization to do business with.
LGBTQ stands for Lesbian, Gay, Bisexual, Transgender and Queer.
The 'Disability'-values displayed for a specific company/organization are reflecting the current readiness of their products, services and premises, the knowledge/skill level of their staff, the company values and their dedication to equal treatment.
By displaying these 'Disability'-values, the company/organization is promoting their readiness, ability and commitment to do business and provide service to persons with disability. Any customer who is impacted or who find these values important, can thereby use these search criteria's when looking for or deciding what company/organization to do business with.
The 'Service to Parents'-values displayed for a specific company/organization are reflecting the current readiness of their premises and their willingness to welcome customers or visitors who're attending the premises with children.
By displaying these 'Service to parents'-values, the company/organization is promoting their readiness, ability and commitment to do business and provide service to persons attending with children. Any customer who is impacted or who find these values important, can thereby use these search criteria's when looking for or deciding what company/organization to do business with.
Description of categories
To facilitate the understanding of the different USP values, they've also been divided into 6 different categories. These are values, knowhow, accessibility, food restrictions, customer group and other. A USP value typically only belong to one category. However, the values belonging to the category 'Customer group' often also belong to another category. Below is a description of each category.
Values
Values
• Equal treatment: To be treated equally and with respect in the same way as everyone else.
• What groups should feel welcomed: To be welcomed and appreciated customers/guests.
Note! The person is distinctly welcomed, rather than only treated as stated by law.
Examples of SpotMi values: Guide dog friendly, LGB friendly, Equal treatment - Speech deficiency,
T[ransgender] friendly.
Knowledge
Knowledge
• Language: The company can do business in other languages than Swedish.
• Other: Basic knowledge or specific proficiency.
Examples of SpotMi values: Arabic, English, Sign language, Spanish, Tigrinya. Autism proficiency, CPR trained, Epilepsy proficiency, Experience with visually impairment, OCD proficiency.
Accessibility
Accessibility
• Physical accessibility.
• Cognitive accessibility.
• Accessible text.
Examples of SpotMi values: Accessible text, Baby carriage accessible, Cognitive accessibility, Double Stroller accessible, Environment without loud noise, Mobility Scooter accessible, Nut free premises, Wheelchair accessible.
Allergies &
Food restrictions
Food restrictions
The company has knowledge about specific food restrictions and can act to meet these needs.
Different persons have different food restrictions due to allergy or hypersensitivity. It could also be due to an active choice for personal reasons.
Examples of SpotMi values: Egg free, Gluten free (<20 ppm), Gluten free (0 ppm), Halal, Nut free, Vegan.
Customer group
Customer group
• Children of different ages, Family.
• Guide dog, Attendant friendly.
Examples of SpotMi values: Attendant friendly, Baby friendly (0-1 yrs), Guide dog friendly, Family friendly, Pre-school children friendly (4-5 yrs).
Other
Other
• AED (Automatic defibrillator), Support of cancer associations.
• Children activity, Play corner, Supervised children activity.
Examples of SpotMi values: AED (Automatic defibrillator), Activity with your child, Play corner or other activity, Supervised children activity, Support of cancer associations.
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